Meet your coach
I’m Jodie Louise,
your new photography biz BFF and hype girl!
I've learned a thing or a thousand in my 12 years in this beautiful industry... Building my little family portrait turned wedding photography business to multiple 6 figures within 18 months after moving interstate...
No biggie~
My life and business didn’t always look like this though 🌪️🌪️🌪️
I'll never forget the day I sold my business hello to divorce... Then I'll never forget the day I bought it back! I don't regret it one bit because there were so many lessons in that story that gave me so much power & that has shaped me into the most incredible coach & strategist...
Humbling I can tell you! I got to work quickly and learned how to take my power back... How under any circumstances you can pivot...
I learned so much and now I make it my life's mission to help others just like me rewrite how they do photography business so your business fits around your life not the other way around.
everything changed when...
I realised i needed to create my own rules around my life
I stopped chasing the girl next door version of success and started building a business that aligned with my life as my life wasn't like "most people's.
I had to let go of the pressure to be "it all".
The moment I stepped into my power everything fell into place...
✨ dream clients found me effortlessly
✨ income became consistent
✨ my business started to fit into my life instead of running after it. I finally had an aligned biz I loved!
and now it’s my mission to help you escape the hustle-burnout loop too.
values
Truth
our business should work for you, not the other way around. I believe in building a photography business that fuels your freedom—where slow mornings, intentional living, and effortless cash flow are non-negotiable. No more sacrificing your life for bookings.
Vulnerability
I choose community over competition, every damn time. This space is for photographers who are ready to break the rules, trust their own path, and grow without burning out. You don’t need to do more—you just need a strategy that aligns with YOU.
Learning
Growth isn’t about working harder—it’s about working smarter, refining what already makes you brilliant, and stepping fully into your power. When you own your uniqueness, you attract dream clients who see your worth and are willing to pay for it.
Countries visited
Clients served
pivoted my biz
hacked all socials gone & Again rebuilt
Fun facts
Fav snack
cheese platter
star sign
cancer
ivf rounds
13
hairstyle
messy bun
Cocktail order
spicy margarita